SULLIVAN

FOR BUSINESS

Wholesale & Distribution Partnerships

SULLIVAN welcomes inquiries from overseas resellers, distributors, detailing businesses, retailers, e-commerce businesses and brand owners interested in working with us. Tell us about your business, market and what you have in mind.

Wholesale supply covers car-care products for washing, surface preparation, polishing and coating.

Start a Partnership Inquiry

WHO IT'S FOR

Businesses we work with

  • Resellers and retailers of car-care products
  • Distributors and wholesalers
  • Detailing businesses and professional installers
  • Brand owners and e-commerce businesses

WHAT WE CAN DISCUSS

Areas for discussion

  • Private Label, OEM & ODM

    We can discuss bringing car-care products to market under your own brand using existing or newly developed formulations.

  • Ongoing supply

    We can discuss repeat orders and volume requirements for products you plan to sell in your market.

  • Your region and sales channel

    Tell us where and how you sell so we can review what may be feasible for your market.

Private Label, OEM and ODM details

DISTRIBUTION PARTNERS

Seeking distribution partners in selected markets

We welcome inquiries from established companies that import, stock, and sell car-care products in their local market. Regional distribution arrangements may be discussed based on market suitability, business scope and a written agreement. Each inquiry is reviewed case by case.

What we review

  • Target country or territory
  • Company background, years in business, and brands currently handled
  • Sales channels, including wholesale, retail, e-commerce, and professional detailing networks
  • Import experience and readiness to manage local requirements
  • Warehousing, logistics, and customer support capabilities
  • Products of interest, launch plan, and expected volumes
  • The distribution arrangement you have in mind for your market

Distribution arrangements

Regional distribution arrangements may be discussed based on market suitability, business scope and a written agreement. The products, territory, sales channels, term, targets and review conditions are defined in that written agreement.

Local requirements

Prospective partners should be able to manage local import procedures, product registration, labeling, and compliance requirements. The allocation of responsibilities and the availability of supporting documentation are reviewed case by case. SULLIVAN does not guarantee regulatory, testing, or certification support.

How the process works

  1. 01

    Initial inquiry

    Send your inquiry through the form. Confidential information is not required at this stage.

  2. 02

    Preliminary review

    We review your market, sales channels, and products of interest.

  3. 03

    Mutual NDA

    Before any confidential information is exchanged, the parties enter into a mutual non-disclosure agreement.

  4. 04

    Business and market discussion

    We discuss your market, sales channels, launch plan, and expected volumes.

  5. 05

    Commercial review

    We review the products, territory, sales channels, and commercial terms that may apply.

  6. 06

    Written distribution agreement

    If both parties agree, the arrangement is set out in a written distribution agreement. Any rights take effect only under that agreement.

What to include in your inquiry

To help us review your inquiry, please include your target country or territory, company background, sales channels, import experience, products of interest, expected initial order and annual volume, and the distribution arrangement you have in mind for your market.

Please do not include confidential information in your first inquiry.

An inquiry, discussion, or quotation does not create distribution rights, territorial rights, or exclusivity of any kind.

Until a written agreement is in place, a company may not represent itself as a SULLIVAN distributor or official distributor.

Start a Distribution Inquiry

PLEASE NOTE

Reviewed case by case

An inquiry does not guarantee sales rights, a distributorship, exclusivity, overseas supply, international shipping, export arrangements, regulatory or testing support, or production. Each request is reviewed case by case based on the destination country, product specifications, required documentation, shipping conditions and other relevant factors.

Initial inquiries can be made without disclosing confidential information. Before confidential information is exchanged, we enter into a mutual non-disclosure agreement (NDA).

Discuss a Potential Partnership

After reviewing your inquiry, our team will get back to you. We normally reply within a few business days.

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